WHAT WE LOVE
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HANDMADE

WHAT WE LOVE
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HOMEBAKING

WHAT WE LOVE
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FAMILY TIME

WHAT WE LOVE
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FARM LIFE

WHAT WE LOVE
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STORIES FROM THE FIELD

WHAT WE LOVE
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STORIES AT THE BRAAI

WHAT WE LOVE
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RELAX AND PLAY

BECOME A SELLER

Hartsmense is a lifestyle and multiple ecommerce platform where we offer our
local farmers, product manufacturers, service providers and artists the opportunity to support each other, and also make their products and services visible and available to prospective customers from all over.  We would like to invite you to become part of our family and sell your products on this online store. You are very welcome to contact us for any inquiries. Here are ideas for products, but this is just the beginning. Welcome!

Heritage Products – Aga Stoves, Black Pots, Vintage Tins, Baskets Wooden Plates & Spoons, Enamelware, Sheep & Nguni & Other Animal Skins, Coffee Products, Bottled Products, Crochet / Knitted Blankets, Cloth Products, Clothes, Decorated Plates, Kitchen utensils, Farm soaps, Artworks or any other handmade items

HOW DOES IT WORK?
My Hartsmense platform can market any product or service sold in an online store. Fellow Hartsmense will leave on a journey of discovery and be able to peek into the online store on the My Hartsmense platform and buy to their hearts content. You still control your own inventory and are responsible for delivering your products to the buyers.

Who is My Hartsmense?

With South Africans there is constantly a nostalgic yearning for the simplicity of farm life, habits and uses, as well as farm products. A modest farmstead is often all you need to escape to, shake off the rushed city life and get all your piglets back in the cage.

Maybe you’re looking for a nice farm cooking course, or feel like a leisurely getaway ride to the countryside? Perhaps you want to buy something unique or be inspired? Maybe you’d like to learn how to bake a peasant bread, pack a fire, learn to survive in the field, or learn about trees? Would you like to invest in someone’s bee herd or a piece of land or part of someone’s crop, plant your own vegetables or even grow flowers?

Then you’re at the right place to meet your tribe — we are sure you’ll find what you’re looking for in our multifaceted community. Or otherwise, show us what you can offer on this platform.  Welcome!

PRODUCTS AVAILABLE SOON

FOOD

handmade

CLOTHING

HOME

GARDEN

FOLLOW US ON FACEBOOK

My dream is to create a multifaceted landscape in which we will open our hearts to others to go on a treasure hunt and re-discover that which we may have already forgotten. To rediscover and nurture what are close to the heart. I want to take you all on a journey to experience a sunrise on the road outside Fouriesburg again, or take on a steamtrain ride to yesterday and pluck a cherry in the afternoon or experience a “stoepkuier”  in the sandstone houses of the Eastern Free State, or any desirable place elsewhere, stirring your heartstrings. Nationwide, we’re going to discover, and enter the paths around your heart.  I want to introduce you to the home-produced products of  “My Hartsmense” – on farms from the West Coast to the heart of the Free State, to the rolling hills of KwaZulu-Natal and up to the wooded northern Limpopo hills.  I want to put the smell of an authentic Karoo lamb from the farm on your plate. I want to invite our farmers into your kitchen,  where we can sit in front of the fireplace to the talk about stories of hope, laughter, sadness, longing and compassion.

Strauss Odendaal

Founder

BAKING MAKES IT POSSIBLE

It is the year 2013.  Lorinda, mother of a son and three daughters, is at work. She gets a call: one of her daughters is sick. She rushes to her seven-year-old daughter. The child is admitted to hospital. Between Lorinda and her husband Jacques, they have been running back and forth between work, hospital and home to be with their little girl and the other three children. Both of them are in management positions at their respective employers and cannot be away from work indefinitely.

One evening on the way from the hospital, Lorinda decided that this rush to nothing and the fast track of corporate life is a path of destruction for herself and her family life. That same night, she and her husband talked about their future and decided that Lorinda should resign. Their beautiful four children are more important than a paycheque at the end of the month. But how? How do you replace a paycheque? Lorinda came up with a plan to bake biscuits. As she knows her husband would, he stepped up and builds her a beautiful industrial kitchen. But a beautiful kitchen doesn’t guarantee success. Lorinda starts experimenting with recipes. She soon realises it’s not as simple as just doubling Kook and Geniet’s best-recipes. Many days she sits with her hands in her hair. Many bowls end up in the trash. Where to now? Did she perhaps saddle up a wild horse she can’t ride?

Lorinda pushed through and today she bakes 170 kg of biscuits per day and delivers between 45 000 and 70 000 parcels of biscuits to the local community in Pretoria each year. In her kitchen, she has the privilege of baking (and cooking) with her mother, with three staff members helping deliver hundreds biscuit packets from her kitchen every day. Lorinda is now in the happy position to paying sufficient attention to her children every day!

READ MORE ABOUT THE HARTSKAMER FAMILY